This project is a complete marketting campaign for an anual Toronto-based music festival called Veld held to capture artists who create electronic music. This was also a snap project, meaning we had 24 hours to hand everything in by first creating our own concept (as seen in the first 8 slides) and a collaborative concept with an assignment partner (as seen in the later slides) and present it within 24 hours.

Here are the tools and software I used to create this piece of work:
— Adobe Photoshop
— Adobe Illustrator
— Adobe InDesign
— Figma

I learned that the word 'Veld' means field (the destival is also held in downsview park which boasts lush, green grass in the summer) and went with the more organic, rustic, green brqanding approach for my own concept. For the concept created in collaboration with Daniel Sanchez, it was important to create a different visual aesthetic that pertained more to the digital side of creating electronic music but we thought it was important to retain the color green due to its significance.